If we think about famous logos (McDonalds, Nike, Apple) they go beyond the simple shape, they cause emotional response in our brains - it’s because we, as the audience, have the personal connection with that brand. Brands are build over the years but it all starts with the purpose to exist, represented and reflected through that simple shape. Logos are are the first impression, first emotion that we attach to the brand’s name in our brains. Successful logo is simple, memorable, timeless, appropriate and versatile. I always design with these rules in mind and come up with solutions that are tailored to the client’s expectations. Below you can see selection of logos and wordmarks I've had the pleasure of creating for a variety of clients.
